SEO Services in San Diego: Big Picture Marketing
Drive traffic to your site. It’s never been more important to optimize your site for the search engines. The web is like a huge network of streets and places, and SEO is like a billboard making your site visible to the world. There are three main approaches to building your presence and visibility on search engines:
- Content is King! Above all, if your website isn’t interesting, unique and compelling to real humans, all the optimization in the world won’t make much of a difference. If you’re serious about building search engine visibility, set up a content generation strategy. Most companies are experts in their fields – share that expertise with the world! The more valuable your content, the better your web traffic will be. Newsletters, blog posts, video, reports and graphics all help you stand out.
- On-page SEO is making your site understandable to the search engines’ automatic analysis tools (known as crawlers and spiders). Once your web design is top-notch and your great content is produced, we need to help the crawlers find it. We adjust descriptions, headings, and the internal page code to make sure they’re right on.
- Off-page SEO is also called ‘link-earning.’ In the past this used to be called ‘link-building’ but old strategies don’t work like they used to – the search engines are getting smarter and can tell if your SEO Services provider is using old-style techniques to build links. In fact, certain link building activities could even hurt your ranking rather than help. We take an honest, organic approach to building high quality links for your site.